|
|
How
a Search Engine
Works
Finding
your site
Search
engines send out little
robots or spiders that
scour the internet
reading as many web
pages as they can find
and shoot their findings
back into giant
databases. Complex
algorithms read this
information-- the text
on your pages, in the
titles, the paragraphs,
sometimes the names of
your graphics, the
number of links you have
within your site that
lead to related
keywords, the number of
related external sites
that link to you, how
updated and fresh the
content of your pages
are... the list is
practically endless. So
you never know how, when
or at what a search
engine will be
looking.
|
|
By
understanding the methodology of
the search engine tactics and how
they work, ways of building your
site become clear, offering a
much improved chance of being
towards the top of a search
result list. Knowing what doesn't
appeal to the engines and how not
to construct your site is equally
as important.
Spider
Inhibitors
Web
sites can be full of multimedia,
music, animation and features
that create a truly visually
stimulating experience for the
user. But most of these sites
have thousands of dollars to
spend on television ad campaigns
or established branding that
drive users to their
site.
These
companies don't need to rely on
search engines to drive their
customer base. They're usually
well established brands or large
corporations to drive viewers to
their sites through massive
television and print advertising
campaigns. Website features that
may look "cool" usually inhibit
crawlers that move around the
web, indexing sites. The spiders
get angry and go away. Search
engines don't react well with
some features like image maps,
frames -Java Script (mouse
rollovers, arrays, nav menus)
-dynamic or database driven,
CGI_BIN, or flash.
Although
we can offer sophisticated
programming, we usually
receommend against these giimicks
for small business owners and
operators. We find these to add
unnecessary expense and
confusion, and sometimes limit
the viewability of your site to
some with older computers and
hand-held devises.
When
will the search engines find
me?
The
process of making a web page more
attractive to search engines for
a given keyword phrase is called
search engine optimization. Once
you have an optimized page up and
running on the internet the next
logical question is "how long
until I'm listed?" Unfortunately,
there isn't a set time period. It
could take anywhere from a couple
of weeks to a couple of months
before the search engines
thoroughly index your new pages.
The
search spiders are out there, and
they will find you. Depending how
well your page is optimized for a
particular key word will then
determine where you rank in a
search once your page is
thoroughly indexed.
As
part of our services, we optimize
our client's websites and submit
them to the various search
engines for
recognition.
|
Main
Page
|
Why
Do I Need A
Website
|
It's
All About The
Visitor
|
Web
Design and
Development
|
|
Search
Engines
|
Our
Design
Philosophy
|
Real
People...Real
Results
|
Samples
of Our
Work
|
|
Contact
Us
|
Send
An E-mail
Now
|
|
